How to Hashtag Effectively

Hashtags are key essentials to any social media marketing plan these days. But what is a Hashtag and how do they work? Well, in this weeks blog we cover the ‘ins’ and ‘outs’ of the Hashtag and how can you use them effectively to benefit your business. Hashtags 101 So lets start from the top […]

Why are people not seeing my company’s Facebook posts?

Over the years it has become harder and harder for companies to get their Facebook posts seen for free (‘organic reach’), but what’s caused the situation?   Back in 2014, Facebook’s VP of Advertising Technology Brian Boland wrote a Facebook post in response to increasing concerns he was receiving from business users. He confirmed that […]

7 Big No-No’s when it comes to Business Cards

Creating a business card that suits your company might seem an easy job; however when it comes to representing your business, image is everything! You wouldn’t go to an important client meeting in swim-shorts and a vest, so why do some people think it’s okay to hand out homemade laminated cards created on Microsoft Paint? […]

Why you should always use a professional photographer

As a photographer who also owns a digital and print media agency, every now and then we’ll come across a customer who is happy to use images taken with their phone to promote their goods and services. It doesn’t happen very often but it always amazes me when it does. What kind of impression do […]

How to choose an e-commerce platform

In this blog post we will briefly discuss three general types of e-commerce platforms (methods of selling on-line), with the aim of helping you demystify the huge offering out there: Large, feature-rich web applications, stalwarts like OSCommerce, Prestashop and Magento. Pay monthly SAAS (Software as a Service) models, perfect for non-developers and designers, like Shopify […]

3 easy ways to get social media working for your business

Social media can be a phenomenal force for good in increasing sales, raising company profiles, promoting products and services, and driving traffic to websites. However, many business managers still find it difficult to know what strategy to employ when it comes to social media – if that’s you, simply follow our 3 easy steps below […]